Subject: [removed] Digest V2007 #169
From: [removed]@[removed]
Date: 6/8/2007 6:44 AM

To: [removed]@[removed]

    ------------------------------

                                The Old-Time Radio Digest!
                                  Volume 2007 : Issue 169
                             A Part of the [removed]!
                                 [removed]
                                     ISSN: 1533-9289

                                     Today's Topics:

      Pepsi Jingle questioned               [ "Don Jensen" <dnjkenosha@[removed]; ]
      Correction: Pepsi-Cola [removed]      [ "Glenn P.," <C128User@[removed]; ]
      Oxydol                                [ "Bob Burchett" <haradio@[removed] ]
      GM Radio Short                        [ "Holm, Chris " <[removed]@[removed] ]
      Oxydol again                          [ "Bob Burchett" <haradio@[removed] ]
      Music of the Lone Ranger              [ "Jim Nixon" <ranger6000@[removed] ]
      Ma's no spring chicken, but she had   [ <otrbuff@[removed]; ]
      The Paley Center for the Mediums      [ "Mark Kinsler" <kinsler33@[removed] ]
      Milton Charles & Shredded Wheat       [ "whhsa" <whhsa@[removed]; ]
      Old radio shows still on radio        [ PAUL JAMES <sussex1915@[removed]; ]
      6-8 births/deaths                     [ Ronald Sayles <bogusotr@[removed] ]
      Earliest broadcast off-aior recordin  [ Robert Angus <rangus02@[removed]; ]
      my intro to radio                     [ Ben Ohmart <benohmart@[removed]; ]
      classic radio ads                     [ Dixonhayes@[removed] ]

    ------------------------------

    Date: Thu, 7 Jun 2007 15:20:19 -0400
    From: "Don Jensen" <dnjkenosha@[removed];
    To: <[removed]@[removed];
    Subject:  Pepsi Jingle questioned

    Re the previous posting. . .

> >         * Pepsi -- "Pepsi-Cola hits the spot / Five full ounces, that's a
> >     [removed]"

     [removed] is this right?  I'm virtually certain Pepsi never came in a five
     ounce serving.

     Even the size of one of the Pepsi-Cola fountain glasses neverwas ever only
     "five full ounces."  And neither were the bottle servings, which I believe
     the jingle referred to.

     I recall it being 12 full ounces, that's a lot."

     Pepsi went to 12 ounce bottles as an attempt (successful I think)to make
     competitive inroads into the sales of the then much more popular Coca Cola.

     I think the five full ounces is a misremembered reference to what I seem to
     recall was "five MORE ounces, that's a lot"  That would have been a
     comparison, again, to Coke, which then, I seem to recall, came in 7 ounce
     bottles.

     One more partially remembered Pepsi jingle segments was "twice as much for
    a
     nickle too, Pepsi Cola is the drink for you" or the other version of the
     second part of that couplet, "You know Pepsi is the drink for you."   That
     commercial trailed off with the
     repeated, "Nickle, nickle, [removed]"      The question here, though, is
     truth in [removed]
     If Pepsi offered 12 oz., and Coke came in 7 oz bottles, then should it not
     have been
     "70 percent more for a nickle too?"

     don jensen

    ------------------------------

    Date: Thu, 7 Jun 2007 15:30:59 -0400
    From: "Glenn P.," <C128User@[removed];
    To: Old-Time Radio Mailing List <[removed]@[removed];
    Subject:  Correction: Pepsi-Cola [removed]

    In a private E-Mail a List member has alerted me that the Pepsi-Cola jingle
    should be "twelve full ounces", not "five" as I reported.

    I was reporting by memory, and my memory has been known to be faulty; so he
    is almost certainly correct, and I am almost certainly wrong. Apologies. :)

    ------------------------------

    Date: Thu, 7 Jun 2007 16:28:10 -0400
    From: "Bob Burchett" <haradio@[removed];
    To: "[removed]" <[removed]@[removed];
    Subject:  Oxydol
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    Oxydol was both a dish detergent, and a laundry detergent.
    Direct from the front of the box, "MAKES RICH SUDS, SOAKS
    CLOTHES WHITER, GRAND FOR DISHES, SAFE FOR HANDS"

    Bob Burchett

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    Date: Thu, 7 Jun 2007 16:28:02 -0400
    From: "Holm, Chris " <[removed]@[removed];
    To: <[removed]@[removed];
    Subject:  GM Radio Short

    In #168, Martin Grams wrote:

>     I am completely surprised how many people come up to
>     me later in the day (or weekend) and comment about
>     "that Chevrolet film short," or occassionally
>     referring to it as "the General Motors film short."
>     Not once has anyone commented about the "old-time
>     radio film short," so I have to admit that even
>     though the automobile isn't even pictured until
>     the last minute of the film short, the commercial
>     is HIGHLY effective - something I would not have
>     gathered just watching the film.

    Having watched that short at Cincy, along with the other GM short about
    how radio works (thank you for showing them, BTW), I'd like explain why
    it's the Chevy short, and not the OTR short, for me.

    The radio broadcast recreation is cool, and it's an interesting
    technique to keep changing the scene from the studio, to the kid
    listening to the radio, to the Western scene the kid is imaging,
    complete with horses, bandits, and rugged terrain.  And as an OTR fan,
    it's neat to see what is apparently WXYZ studios.

    However, it all comes off the rails for me in the end when the heroes
    use their new Chevrolet to break through a wall of fire and then chase
    bandits mounted on horseback up a rugged mountain pass.

    It's so completely ridiculous and over the top (admittedly in a sweet
    and harmless way), that it's hard to remember anything other than
    improbable chase scene.  It's just [removed] [removed] crazy.

    I'm mean they're driving that car up a mountain, for goodness sake.

    Anyway, that's why it's still the Chevrolet short to me.

    -chris holm

    ------------------------------

    Date: Thu, 7 Jun 2007 20:35:09 -0400
    From: "Bob Burchett" <haradio@[removed];
    To: "[removed]" <[removed]@[removed];
    Subject:  Oxydol again
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    Procter & Gamble bought Oxydol and Lava soap in 1927 from
    the WM Waltke Company in St Louis. MO. Procter & Gamble didn't
    create Oxydol. I have a box of Oxydol with only the WM Waltke
    name on it in mint condition. That makes it at least 80 years old.
    I also have a wooden shipping crate without Procter & Gamble's
    on it.
    Bob Burchett

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    ------------------------------

    Date: Thu, 7 Jun 2007 20:35:24 -0400
    From: "Jim Nixon" <ranger6000@[removed];
    To: <[removed]@[removed];
    Subject:  Music of the Lone Ranger

    Don Jensen reintroduced a thread concerning the musical cues used on the
    Lone Ranger radio and television programs (TV prior to 1956).  He correctly
    named several of the most famous ones.  But if he wants to get a complete
    education about this topic, he needs to refer to Reg Jones' wonderfully
    written and researched book, "The Mystery of the Masked Man's Music",
    Scarecrow Press, Inc., 1987.  Here Don (and anyone else who's interested)
    can learn how the fascinating mix of classical and Republic Pictures musical
    cues was assembled by the WXYZ staff.  Don was probably not the only one
    searching for cue titles who was frustrated by the Republic cues, which
    didn't sound quite like the originals in the old B movies and serials from
    which they were lifted because a fellow by the name of Ben Bonnell
    rearranged a bunch of them when George W. Trendle was trying
    (unsuccessfully) to outwit the American Federation of Musicians.
    I don't know who this person John Kingsbury is that Don mentions.  I cannot
    find him on Google.  Whoever he is, his information cannot equal that
    presented so comprehensively and cogently by Reg Jones.

    ------------------------------

    Date: Thu, 7 Jun 2007 20:35:46 -0400
    From: <otrbuff@[removed];
    To: <[removed]@[removed];
    Subject:  Ma's no spring chicken, but she had predecessors

>     In the 1930's, Oxydol was the sponsor of the Ma Perkins radio show,

    considered the first soap opera.

    Well, Ed Kindred is right about Oxydol being a laundry soap instead of a
    dishwashing detergent as earlier stated by someone else.  But he's dead
    wrong about our beloved Ma being the "first soap opera," or even
    "considered" such.

    Everybody close to that form recognizes Irna Phillips' "Painted Dreams"
    holds the honor of being first, oon Oct. 20, 1930.  Another important date
    was Feb. 15, 1932 when "Clara, Lu 'n' Em" moved from nighttime to become the
    first daytime serial, on NBC Blue.  There were many, many, many more
    washboard weepers to hit the airwaves before Ma got there, among them:

    The Life of Mary Sothern (1930)
    The Gumps (1931)
    The Life of Irene Castle (1931)
    Miracles of Magnolia (1931)
    The Stolen Husband (1931)
    Betty and Bob (1932)
    Judy and Jane (1932)
    Just Plain Bill (1932)
    Red Adams (1932 ... evolved to Pepper Young's Family)
    Today's Children (1932)
    Vic and Sade (1932)
    Easy Aces (1933)
    Marie, the Little French Princess (1933)
    The Romance of Helen Trent (1933)

    ...and more.

    Ma arrived on WLW Aug. 14, 1933.  P&G was absolutely astounded by her;
    Oxydol started disappearing from grocer's shelves in the
    Ohio-Kentucky-Indiana-West Virginia-Pennsylvania region that WLW readily
    drew from every day, and they had some difficulty keeping retailers supplied
    with the stuff.  That was enough to involve the Hummerts and to move the
    trial series to NBC in Chicago where, on the afternoon of Dec. 3, 1933, Ma
    Perkins premiered to the nation.  Her last gasp was on the popularly
    considered "day radio drama died," Nov. 25, 1960.

    Still, I would agree with Ed in another sense when he labeled Ma the first
    soap opera.  It probably held first place longer in the hearts of more
    homemakers than any other drama.  None appeared to have its edge in loyal
    fans over such a sustained period.  Even P&G kept it going for 23 of its 27
    years, a record for a single sponsor of daytime radio serials, I believe.

    Jim Cox

    ------------------------------

    Date: Thu, 7 Jun 2007 20:36:42 -0400
    From: "Mark Kinsler" <kinsler33@[removed];
    To: [removed]@[removed]
    Subject:  The Paley Center for the Mediums

>     They are no longer a museum.  They are a "convener."  They don't preserve
>     the past, they "convene media leaders."  They have come to the realization
>     that what they do best is schmooze.  Hold parties.  Stand around and talk.
>     Often with cocktails in hand.  Occasionally have panel discussions about
>     how
>     great they are.  And hopefully get big bunches of money from media moguls.
>     Like Bill Paley.  Who they have named their "center" after.

>     "The change recognizes that the media landscape is a dramatically different
>     one from the time of our founding thirty-one years ago."  So???

    So it's not so easy to run a museum anymore.  If you had a pre-WWII--or
    preferably a pre-Federal income-tax--endowment from, say, Andrew Carnegie or
    someone, you could invest it and keep the museum going through good times
    and bad, and that's what the big old institutions have done.  But every
    museum founded 31 years ago is having a tough time of it these days because
    museum stuff just doesn't sell very well and there's no way to keep these
    great arks of buildings going the way everyone thought they'd be able to.

    And so they're trying to make money any possible way they can.  The  science
    museum I've been working at does a far better job at catering a Bar Mitzvah
    than they ever did teaching science.  We get weddings, sales meetings, and
    in a good year we'll get maybe five proms.  We've got a liquor license, and
    it's all the staff can do to keep the revelers from trying to ride the
    Foucault pendulum in the front hall.

    All museums are doing the same thing: our plant conservatory in Columbus
    announced today that they're putting in what amounts to three party rooms,
    one set up especially for weddings.

>     The Museum used to be able to get the occasional unique uncirculated items

    >from donations by the Media Leaders they schmoozed at cocktail parties.  I

>     think they have now discovered that this well has gone dry.  Modern Media
>     Leaders no longer have access to unique archives like they used to.  And

    >from my occasional discussions with people at the Museum, they wouldn't

>     recognize what is important if it fell on them.  Their collection has
>     always
>     been of minor importance, but they have been the conveners of interesting
>     panel discussions by media leaders.  I've even occasionally used these in
>     my
>     college classes.  Now, apparently, this is what their main business is now
>     going to be.

    Well, the alternative is to simply abandon the whole works.  What has
    apparently happened is that they have discovered that from a financial sense
    the concept of a broadcasting museum simply does not work.

    A museum is simply one more tourist attraction, and Mr and Mrs America plus
    kids can only visit so many reptile farms on their yearly vacation.  Unlike
    a university, a museum doesn't have a captive population of students to hit
    up for more tuition, and so as the entertainment and philanthropic landscape
    changes, they're forced to do other stuff.

    Had the Internet been in existence 31 years ago they'd probably never have
    started the place, choosing instead to convert everything in the collection
    to some sort of digital form and have it accessible via computer links,
    perhaps for a membership fee.  My guess is that they'll probably do this
    eventually, but in the meantime they still have this great institution
    requiring care and feeding.

    I strongly suspect that everyone involved is doing their best.

    M Kinsler
    512 E Mulberry St. Lancaster, Ohio USA 43130 740-687-6368 740-503-1973
    [removed]
    [removed]

    ------------------------------

    Date: Fri, 8 Jun 2007 08:03:23 -0400
    From: "whhsa" <whhsa@[removed];
    To: <[removed]@[removed];
    Subject:  Milton Charles & Shredded Wheat

    Dear Folks;
    Peace.
    Great article on Rosa Rio thanks for sharing it!
    Harry Bartell had much to say in his on going radio essay, Struts and Frets,
    concerning the role of the organist on live radio. Milton Charles has been
    identified as playing on Tapestries of Life, Dr. Christian, Jeff Regan,
    Investigator, Rocky Jordan, The Roy Rogers Show, Yours Truly, Johnny Dollar
    as well as developing a midday program, Moments of Mid-Afternoon Music and a
    night production, Prelude to Midnight (where frequently he sang) - oh, and
    of course Straight Arrow.
    Now I hungry for a bowl of Nabisco Shredded Wheat (now it's Post), because
    it is the "cereal that's full of power . . . . and powerful good!

    Manituwah,
    Bill

    Order your copy of the definitive book on the great legendry figure,
    Straight Arrow.
    [removed]

    ------------------------------

    Date: Fri, 8 Jun 2007 08:03:53 -0400
    From: PAUL JAMES <sussex1915@[removed];
    To: [removed]@[removed]
    Subject:  Old radio shows still on radio
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    Hi:
    I was just sending an e-mail to one of your other subscribers who had a
    message here about the old time radio shows not being played much on radio
    (not at all locally for him) anymore.
    I was informing him about a station that still plays the old radio shows on
    Monday and Tuesday evenings between 11-12 [removed], and segments of comedy shows
    at 9:30 and 10:30 [removed] on Monday evenings as well.
    The station is am740 here in southern Ontario. Go to [removed] if you are
    interested.
    The times for these shows are of course EST, so a little late in the evening
    for some east coast people but ideal if you are on the western part of the
    continent.

    I could talk on quite a bit about this station. Since I am an oldies music
    and radio show fan. I love this station. But if anyone is interested they can
    check out their broadcasts over the internet at the above address, or Google
    am740.
    Take care.

    Paul J.
    Ontario Canada

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    Date: Fri, 8 Jun 2007 08:04:04 -0400
    From: Ronald Sayles <bogusotr@[removed];
    To: Olde Tyme Radio Digest Digest <[removed]@[removed];
    Subject:  6-8 births/deaths

    June 8th births

    06-08-1867 - Frank Lloyd Wright - Richland Center, WI - d. 4-9-1959
    architect: "Bob Elson on Board the Century"
    06-08-1902 - Elliott Jacoby - NYC - d. 3-28-1977
    composer, conductor: "Rudy Vallee Show"; "Maude's Diary"
    06-08-1905 - Ruth Bailey - Pittsburgh, PA - d. 9-30-1989
    actor: "First Nighter"; "Kitty Keene, Inc."; "Guiding Light"
    06-08-1907 - Craig McDonnell - Buffalo, NY - d. 11-24-1956
    actor: Dinty Moore "Bringing Up Father"; Jolly Rogers "Valiant Lady"
    06-08-1907 - Roy Lockwood - Bristol, England - d. 4-25-2002
    director: "Valiant Lady"
    06-08-1908 - June Meredith - Chicago, IL
    actor: Dorothy Wallace Webb "Attorney-at-Law"
    06-08-1910 - John Campbell, Jr. - Newark, NJ - d. 6-11-1971
    writer, host: "Beyond Tomorrow"; "Exploring Tomorrow"
    06-08-1913 - Ray Morgan - d. 1-5-1975
    announcer: "Counterspy"; "Gangbusters"; "Murder at Midnight"
    06-08-1918 - Robert Carroll - North Carolina - d. 11-12-1994
    actor: Inspector Mark Sabre "Molle Mystery Theatre"
    06-08-1918 - Robert Preston - Newton Highlands, MA - d. 3-21-1987
    actor: "Lux Radio Theatre"; "Eternal Light"; "Medicine USA"; "Silver
    Theatre"
    06-08-1921 - Alexis Smith - Penticton, British Columbia, Canada - d.
    6-9-1993
    actor: "Lux Radio Theatre"; "Stars in the Air"; "Screen Guild Theatre"
    06-08-1921 - Gordon McLendon - Paris, TX - d. 9-14-1986
    Founder of the Liberty Radio Network
    06-08-1927 - Jerry Stiller - NYC
    actor: "CBS Radio Mystery Theatre"
    06-08-1931 - Dana Wynter - Berlin, Germany
    actor: "Black Museum"; "Lives of Harry Lime"
    06-08-1933 - Joan Rivers - Brooklyn, NY
    comedienne: "Voices of Vista"

    June 8th deaths

    01-30-1915 - Dorothy Dell - Hattiesburg, MS - d. 6-8-1934
    actor: "Stars of Tomorrow"
    02-16-1893 - Katherine Cornell - Berlin, Germany - d. 6-8-1974
    actor: "Tribute to Ethel Barrymore"; "Victory Clothing Collection"
    02-25-1879 - Frank McIntyre - Ann Arbor, MI - d. 6-8-1949
    actor: Captain Barney "Maxwell House Showboat"; Captain Henry "Showboat"
    05-03-1905 - James Nusser - Cleveland, OH - d. 6-8-1979
    actor: "Gunsmoke"
    06-11-1932 - Ed Bishop - Brooklyn, NY - d. 6-8-2005
    disk jockey on Armed Forces Radio
    06-16-1895 - Murray Leinster - Norfolk, VA - d. 6-8-1975
    writer: "Dimension X"
    07-03-1899 - Herb Polesie - d. 6-8-1979
    panelist,director: "Twenty Questions"; "It Pays to Be Ignorant"
    07-07-1906 - Leroy 'Satchel' Paige - Mobile, AL - d. 6-8-1982
    baseball hall of famer: "Destination Freedom"
    08-01-1904 - Eli Mintz - Lemberg, Austria - d. 6-8-1988
    actor: Uncle David "The Goldbergs"
    08-05-1911 - Robert Taylor - Filley, NE - d. 6-8-1969
    host, actor: "Good News of 1938"; "Lux Radio Theatre"; "Plays for
    Americans"
    08-26-1903 - Jimmy Rushing - Oklahoma City, Oklahoma Territory - d.
    6-8-1972
    blues singer: "Count Basie and His Orchestra"; "Blue Ribbon Guest Night"
    xx-xx-xxxx - Captain E. Donald Herne - England - d. 6-8-1941
    aviator: "March of Time"; "Captain Herne Speaking"

    Ron Sayles

    ------------------------------

    Date: Fri, 8 Jun 2007 08:28:13 -0400
    From: Robert Angus <rangus02@[removed];
    To: <[removed]@[removed];
    Subject:  Earliest broadcast off-aior recording

    Dr. Biel recently wrote about the Museum of Broadcasting's claims to
    have recordings of early off-air broadcasts.  To the best of my
    knowledge, the earliest off-air broadcast recordings were the so-called
    Apgar cylinders, recorded by radio experimenter Charles Apgar in 1915
    and now in the National Archives collection in Washington.  Using an
    Edison recorder, Apgar wanted to document the espionage activities of
    the Telefunken radio station at Sayville, Long Island so he made a
    number of cylinders of broadcasts by that station in (Morse?) code.
    Some examples of these recordings were broadcast by the NBC Blue network
    in 1934, a broadcast which featured Mr. Apgar and announcer George Hicks
    and was recorded.  It's now in the archives of the Antique Wireless
    Association of East Bloomfield, [removed]

    ------------------------------

    Date: Fri, 8 Jun 2007 08:28:44 -0400
    From: Ben Ohmart <benohmart@[removed];
    To: [removed]@[removed]
    Subject:  my intro to radio

    My beginning was a bit like Martin's. I was given or
    bought a set of comedy tapes - Fibber, Abbott and
    Costello, Amos n Andy, Jack Benny - from a Waldenbooks
    in Albany, GA (where I was born, raised and I'm back).
    I think what immediately took my fancy was Fibber.
    That voice. I'd always been closest to my grandmother
    (still going strong at 90!), so hearing what seemed to
    my 10-year-old ears to be a funny set of grandparents,
    who were clever and positive and twinged with a small
    town goodness that I found warm, was magic to me. Jack
    Benny was great, for different reasons, though not as
    clever, but the construction!... so I began collecting
    tapes of both, around 1981. From there, I graduated to
    loving Abbott and Costello films - because of the
    verbal routines. Whoever called them [removed] I
    couldn't understand that. To me they were and are
    brilliant audio comics, and their radio series was
    manic and just as fun, since it was almost a "greatest
    hits." By the way, I just learned that Bud Abbott's
    daughter is writing book - can't wait for that!!

    Ben Ohmart

    Old radio. Old movies. New books.
    [removed]

    ------------------------------

    Date: Fri, 8 Jun 2007 08:29:10 -0400
    From: Dixonhayes@[removed]
    To: [removed]@[removed]
    Subject:  classic radio ads
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    Someone mentioned possibly having a cassette of old radio commercials.  I
    have three and once made yet another one just for me (which I lost).  Love the
    old radio ads.  Many of the mid-1940s "Amos 'n' Andy" episodes are worth
    having
    just for the Rinso jingles, especially the "Happy Little Washday Song."

    A few others that stick out to me:

    "Have you tried Wheaties?" the slow barbershop quartet version from the late
    1920s, and the quicker "Jack Armstrong" version.

    "Shrrrrreeeeeeeeed-ed, Ralston for your [removed]" at the beginning of
    "Tom Mix," with a horse clip-clopping in time with the jingle.

    The Auto-Lite car horn ("Auto-Lite means [removed]") and the operator who
    reminds you to check your yellow pages.

    The commercials integrated into the shows: Don Wilson selling Jell-O and
    Lucky Strikes on Jack Benny's show; Harlow Wilcox plugging Johnson's Wax on
    "Fibber McGee and Molly"; Bill Goodwin selling Swan Soap and Maxwell House
    Coffee
    along with Burns and Allen.

    Henry Morgan riffing on his sponsors.  Once there was a break where Ted
    Husing called a shaving race with the Eversharp Schick naturally being the
    winner;
    Morgan claimed it was because there was an eight year old kid in the contest.

    Any commercial ever done by Arthur Godfrey.

    "Don't take a chance on your [removed]" an actual line from a 1945 Colgate
    Tooth Power jingle I have in an episode of "The Judy Canova Show."

    "BEEEEEE-OOOOHHHHHH" the Lifebuoy foghorn.

    "What'll you have?  Pabst Blue Ribbon."

    Dixon

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